Snacking giant Mondelez says that digital channels are increasingly driving in-store purchasing decisions in Asia, meaning an understanding of the online-offline mix is crucial to boost sales.
Haleon, formerly GSK Consumer Health, has entered into a partnership with CREA – an e-commerce enabler to increase the presence brands such as Centrum across Thailand’s e-commerce and social media platforms.
Building a distributor empire and maximising the ‘private domain management’ of flagship online stores are two of the methods BYHEALTH International is tapping to drive e-commerce sales in China.